If electric vehicles are the main business of a technology company, then Tesla is a successful technology company. From the perspective of the concept of "making cars", it seems that it is not difficult for auto companies that started with fuel to supplement this electrification course. First of all, they already have mature car-making experience; in the core power battery, Pick a head battery supplier to replace the original engine, but in reality, it is not that simple.

It is said that electrification is the second round of the battle for automakers. To join this battle, participants must rebuild their weapons. Especially for luxury brands, being able to make luxury products on fuel vehicles does not mean that they can achieve the same brand height in the field of electric vehicles. At the same time, with regard to the current competitive landscape of luxury electric vehicles, it is bound to win against competitors in China, the world's largest electric vehicle market, in order to have a real chance of winning.

As far as Jaguar Land Rover is concerned, although its market share in China is far less than that of the first-tier luxury brands, it is possible to overtake in the electrification industry.

Recently, Net News learned from relevant channels that Land Rover Sport P300e (namely Land Rover Discovery Sport PHEV) has entered an orderly production stage. In April of this year, Land Rover released the official picture of the overseas version of Discovery Sport PHEV. Not long ago, the domestic version of the model has been declared by the Ministry of Industry and Information Technology. The domestically produced Discovery Sport PHEV has a tail label of P300e, so the car was named Land Rover Discovery Sport P300e. With the launch of production, the new car is expected to be officially launched in 2021.

In terms of new cars, the new Land Rover Discovery Sport P300e with its own off-road genes can not only adapt to a variety of complex off-road conditions, but also is equipped with a powertrain that leads rivals. After the engine and electric motor are integrated, the new Land Rover Discovery Sport P300e It can burst with a maximum power of 309 horsepower and a maximum torque of 540 N·m, taking into account fuel economy, and fuel consumption per 100 kilometers as low as 2 liters. At the same time, this car is also the only plug-in hybrid model with DC and AC charging modes in its class. In the 32-kilowatt DC fast charging mode, it only takes 30 minutes to charge the power battery to 80%. In AC slow charging mode, it only takes 2 hours to complete a full charge.

According to the environmental approval materials of the Jiangsu Provincial Department of Ecology and Environment in September, in addition to the Land Rover Sport P300e, Chery Jaguar Land Rover will also launch two other plug-in hybrid vehicles to enrich the electric product line, namely Land Rover. Range Rover Evoque PHEV and Jaguar E-PACE PHEV.

Since its launch at the beginning of the year, the Land Rover Discovery Sport has become the most competitive product in the luxury mid-size SUV market with a series of technologies and rich configurations higher than the same level. But in terms of product strength, the launch of P300e will not only bring more and more choices to consumers, but also make a good start in adding technology to luxury brands.

At present, there are very few luxury hybrid SUV models, which already have an off-road advantage. The new Land Rover Discovery Sport P300e arrived early to quickly occupy this market segment and is expected to become a powerful breaker.

While most of its competitors are still in the planning stage, Chery Jaguar Land Rover is about to start mass production of its models. This is all possible at Jaguar Land Rover’s demonstration plant in Changshu, Jiangsu Province. This plant is not only a global demonstration plant, but also a Jaguar Land Rover has a pivotal role in the entire product production system. The prototype plant opened on October 21, 2014 and officially put into production. It is Jaguar Land Rover's first vehicle manufacturing plant outside of the UK.

At present, Chery Jaguar Land Rover’s Changshu plant in Jiangsu Province will maintain the current production capacity of 200,000 vehicles/year and replace the production capacity of fuel vehicles to achieve a production capacity of 150,000 new PHEV per year.

It is worth mentioning that a major feature of Chery Jaguar Land Rover's Changshu plant: different brands and different levels of models can be produced in a co-line, which has a greater test of the level of process specifications of the assembly line. The co-production of fuel vehicles and new energy vehicles at the same time will greatly help Jaguar Land Rover's overall production efficiency. At the same time, it also shows that Chery Jaguar Land Rover has super adjustment ability in production line and manufacturing control.

The Changshu plant of Chery Jaguar Land Rover is the global model plant of Jaguar Land Rover. It is the first to apply the Industrial Internet that enables the intelligentization of its four vehicle process workshops to reach the world's leading level. It has also become an important part of Jaguar Land Rover's electric strategy in China basis.

In order to more effectively cope with the brand's electrification, in the manufacturing process of the new Land Rover Discovery Sport P300e, in response to the special needs of PHEV components, the Changshu plant once again upgraded the intelligent manufacturing and quality control management system. In-depth application of big data and industrial Internet of Things to achieve data traceability throughout the manufacturing process of high-voltage parts. Six new test points for safety rules have been added to carry out 100% inspection of vehicles. Increase online NEV equipment testing and wading inspection to further protect the quality of the vehicle.

Chery Jaguar Land Rover is also divided into hard power and soft power in terms of "intelligent manufacturing". The hard power includes the automation rate of the entire press shop as high as 90%.

In terms of soft power, as the industry's first factory to enable MES based on the "end-to-end" manufacturing execution system, Chery Jaguar Land Rover's Changshu production base has achieved 86% of the vehicle automation equipment connection rate. At the same time, Chery Jaguar Land Rover can also achieve product customization. In addition, Chery Jaguar Land Rover has also established a complete and rigorous company quality system, adopting the same manufacturing and technical standards as Jaguar Land Rover to cover the global manufacturing management system (LQOS), global supplier identification and management systems, and cross-functional quality The global quality management system including the integration of management and control has provided an important guarantee for the high standard delivery of its products.

In fact, since the establishment of Chery Jaguar Land Rover, the company has integrated traditional automobile manufacturing and intelligent manufacturing. In particular, it is the first to apply the Industrial Internet to make the intelligence of the four process workshops of the entire vehicle reach the world's leading level, which will directly have a significant impact on the intelligence of Chery Jaguar Land Rover.

On November 11, Jaguar Land Rover’s board of directors unanimously decided to strengthen communication within the system and make full use of local resources and experience. From now on, all Jaguar Land Rover’s business in China will be made by Jaguar Land Rover China’s president and CEO Pan Qing, including Marketing, human resources, partial procurement, etc. At the same time, more Jaguar Land Rover "in China, for the world" collaborative co-creation platform will be built. Based on this, the development of Chery Jaguar Land Rover plays a more important strategic role in the global layout of Jaguar Land Rover.

Author: According to the latest data released by Chery Jaguar Land Rover, the company's sales in October increased by 48.02% year-on-year, and the cumulative wholesale sales from January to October increased by 11.3% year-on-year. In the context of the epidemic, companies have achieved growth for 7 consecutive months. Sales growth is inseparable from the launch of new products. The new generation of Discovery Sports, the release of Range Rover Evoque, and the new XEL of the Jaguar brand have indeed greatly promoted the increase in corporate sales. But on the other hand, solid product power is the foundation for gaining more market share. With the gradual improvement of the electrified product line, more possibilities for Chery Jaguar Land Rover to achieve overtaking in electrification.

Compared with new forces such as Tesla that combine technology with cars, Jaguar Land Rover has more experience in the whole vehicle, but Jaguar Land Rover, which has only been established for eight years, is indeed still very young. Only by continuously sinking into the specific needs of users and implementing the localization strategy to the end, in this second round of automobile manufacturing, whether it is confronting new forces or veteran luxury brands, Chery Jaguar Land Rover will be more confident .